6.      Go to Market (Months 15 - 24)

 “Go to market with a finished product”. In this stage we concentrate on preparing and going to market.

Typical activities and deliverables include:

• Formalising the marketing Strategy and developing a plan
• Finalise the product pricing and promotion
• Finalise agreements with distributors and arrange orders
• Define the paths to market
• Establish the operational and logistic systems for product delivery to market
• Establish company online facilities
• Public Relations
• Advertising
• Expand markets and grow sales

The Fee structure for stages 5 and 6 are discussed on an individual basis as each product has different needs during these stage. A number of options exist for funding these stages and this will be part of the discussion. The primary activity is preparing for marketing and sales and we have a range of options and contacts that we can engage depending on the requirements of each product.

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