FOREWORD

The mere fact that you’ve picked up this book suggests you’re either considering starting your own business, or you’re already airborne and are looking for some new ideas.

Either way, this book is for you.

On the following pages you’ll read the stories of real people – no hype, no spin, just fascinating personal experiences brimming with passion, courage and optimism.

You’ll discover how others have pursued their dreams; how they’ve overcome challenges and in a couple of instances, prospered in the face of real adversity.

My entry into the world of small business started at the age of eight, helping my father clean and prepare cars in his sale yard. I learnt early that loving your work was very good for business as nothing attracts more strongly than an enterprise that exudes happiness and enjoyment.

As you’ll read in the diverse case histories that follow, to truly love your work you need to fully understand what makes you tick. Only then can you design a business that aligns with who you are.

Creating your own ideal business may not happen overnight, but if you’re willing to learn from others and work to develop a vision of how things could look in your world, it will happen.

As you devour Secrets of Small Business Owners Exposed! I invite you to take note of instances where an experience or action resonates with you by actively scribbling a note in the margin or popping a post-it on the page.

The ‘Secrets Exposed!’ series are books that are full of strategies, concepts and little bits of magic. They should be wilfully plundered, expanded and translated for your personal betterment.

Don’t stand back. Dive in, get involved and embrace the wonderful world of small business.

Love your work

Robert Gerrish

Co-author with Sam Leader of the best seller, Flying Solo – How To Go It Alone In Business, business coach, presenter and founder of the online magazine for business owners, www.flyingsolo.com.au